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Broker Reciprocity questions!

I have tried to reach out the NKY MLS board but no success. I want to build out our IDX solution however what am I having trouble understanding is the Broker Reciprocity process. How do I go about this? This a separate rets feed? How I get the logo. What are the requirements? My current access has no location data for geo. Do I need to add the geo location coordinates myself for mapping or can I request access to this?